Razer takes out Wall Street Journal ad proclaiming “PC gaming is not dead”


PC peripheral manufacturer Razer released a missive in the Wall Street Journal today, telling uninterested readers of a business newspapers that the PC gaming market is alive and well.

The ad, the text of which is after the jump, describes that despite the “300 million PC gamers worldwide” the group has stayed mostly silent in the face of console popularity. Apparently the company will make a blockbuster statement on August 26 that will allow all gamers to “stand side by side as gamers in arms.”

Their website for this little marketing push, PCGamingisnotDead.com, even has an Anonymous-esque animation.

It’s interesting to note the company’s willingness to speak for an entire gaming demographic. While they do make some spiffy peripherals, what could Razer possibly have that would warrant these kinds of measures?

Anyway, here’s the ad:

To our friends Xbox, Playstation and Wii,


We have all heard the rhetoric about the demise of PC Gaming – the stories that console gaming will take over all gaming and that PC gamers will be left with shoddy ports of console titles.

The rumors of our untimely demise have been greatly exaggerated. We are more than 300 million PC gamers worldwide and this legion is growing every day. Today there are more PC gamers than all console gamers combined and we have been silent in the face of the closed gaming systems that have been propagated.

We, the PC Gamers, have been here since the beginning and have seen the industry grow to surpass movies and music, and we look forward to an open world where console and PC gamers will stand side by side as gamers in arms.

We are here today to tell you, that on the 26th of August, we will seek to end the silence and bring a new age of openness and innovation to all gaming. Together we shall remind you – that PC Gaming is NOT dead.





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Author: Andrew Martins View all posts by
Andrew Martins is the owner/Editor-in-Chief of Pixelitis.net. Over the years, he has written for outlets like GotFrag.com and the New York Daily News. In his spare time he loves to sing at karaoke events, travel to New York City and of course, play video games.

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